Cancer has many colors
Every Color Matters was created from a deeply personal understanding of what cancer can take from a family and what support can mean during the fight.
Cancer does not discriminate. It reaches across race, diagnosis, income, geography, age, and background. That is why ECM exists to make education, prevention resources, advocacy, community support, and tangible assistance more accessible to the people who need them.
No one should fight cancer alone.
Impact at a Glance
125,000+
Individuals and families served annually
550,000
People reached through national campaigns
30+
Hospital and community partnerships
$200,000+
Contributed in direct assistance to families
Impact people can actually feel.
Transportation Support
Uber/Lyft assistance and transportation resources that help patients access care.
Scholarships
Educational funding for rising scholars whose lives have been impacted by cancer.
ECM’s work moves beyond awareness into tangible support, ensuring that no family has to navigate the journey alone.
Healthcare Navigation
Support throughout the journey from detection through treatment and survivorship.
Family Support
Holiday assistance, supplemental funding, and resources that help families maintain stability.
Financial Relief
Copayment assistance and support for expenses that can become overwhelming during treatment.
Home Care Support
Assistance with lodging, utilities, transportation, and other needs affecting caregivers.
We go beyond awareness.
Awareness matters. Access matters more.
Awareness + Education
We bridge the gap in cancer education, ensuring that every community has access to the knowledge needed for prevention and early detection.
Advocacy + Equity
Advocating for systemic change to ensure healthcare equity and eliminate disparities in cancer care across all demographics.
Community + Survivor Support
Providing the tangible resources and emotional support that families need to navigate the journey with dignity and strength.
Access + Early Detection
Removing the financial and logistical barriers to care, ensuring that early detection is a reality for everyone, everywhere.
The Next Chapter
Our 2026–2029 vision for national growth and infrastructure.
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Partner With Us
Join our mission to transform cancer advocacy into a high-impact corporate ecosystem. We invite organizations to collaborate in meaningful ways that create visibility for your brand while making a measurable difference in communities.
Corporate Partnership
Align your company with meaningful cancer awareness, equity, and community impact. Our strategic partnerships provide high-visibility brand placement and direct access to our national advocacy network.
Healthcare Partnership
Collaborate on screenings, prevention education, and patient resources. We work together to bridge gaps in care and expand early detection awareness across underserved communities.
Employee Engagement
Create volunteer, workplace wellness, and cause-marketing opportunities for your employees. Empower your workforce to support families and build a culture of compassion.
Community Partnership
Connect ECM resources and programming with the communities your organization serves. We work together to ensure that advocacy and support reach every corner of the country.
Program Investment
Direct resources toward transportation, patient support, caregiver assistance, scholarships, and education. Your investment ensures that families receive the tangible assistance they need to navigate their journey.
Choose Your Level of Impact
Community Partner
$10,000
Newsletter recognition, partner recognition, and table placement at an upcoming ECM Gala.
Silver Sponsor
$25,000
Logo placement on select materials, social media spotlights, and six months of marketing recognition.
Gold Sponsor
$50,000
Event material branding, social media features, speaking opportunities, and one year of marketing recognition.
PREMIER
Presenting Sponsor
$100,000+
Exclusive branding opportunities, CEO engagement, prominent logo placement, and national press release features.
Looking for something more customized? Let’s build a partnership around your goals.
This is bigger than brand placement.
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Support families navigating cancer
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Advance health equity
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Expand early detection awareness
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Strengthen underserved communities
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Create meaningful employee engagement
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Align your brand with measurable impact
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Help us reach new cities and states
Partnership should create visibility for your brand and impact for the people who need it.
A personal fight became a public mission.
Every Color Matters was shaped by Barney’s experiences losing his godfather to colon cancer, his father to kidney cancer, his brother to brain cancer, and his stepfather to lung cancer. Witnessing his mother survive lymphoma twice, he realized that no family should have to navigate this journey alone.
Those experiences became the foundation for an organization committed to making sure other families have information, resources, advocacy, and support while navigating cancer. We go beyond awareness to address gaps in education and access.